Rous moved on to the sphere of football administration. He served as
secretary of
the Football Association from 1934 to 1962. At
UEFA, Rous joined the Executive Committee in 1958, becoming vice-president in March 1960, before leaving to become
FIFA president the following year. Rous supported the
apartheid-era
South African Football Association. South Africa had been admitted to FIFA in 1954, but were expelled from their local federation, the
Confederation of African Football (CAF), in 1958, and were suspended from FIFA in 1961 after failing to fulfill an ultimatum regarding anti-discrimination rules. In 1963, they were readmitted to FIFA after Rous travelled to the country to "investigate" football in the country, concluding that the game could disappear in the country if they were not readmitted, while the South African Football Association proposed playing an all-white team for the 1966 finals and an all-black team in 1970. It turned out to be short-lived. At FIFA's next annual congress, held in Tokyo just after the Olympic Games, a greater turnout of African and Asian representatives led to South Africa being suspended again, and they were ultimately expelled from FIFA in 1976. Rous, however, continued to press for them to be readmitted, to the point that he was prepared to establish a Southern African confederation so that South Africa and Rhodesia (who were themselves expelled in 1970) could compete, but he was forced to back down after CAF members made it clear that they would withdraw en masse from FIFA at the 1966 FIFA congress in London. In 1973 Rous insisted the
USSR team play
a World Cup qualifier against
Chile in the aftermath of
General Pinochet's
military coup, at a time when thousands of political prisoners were being held in the
Estadio Nacional Julio Martínez Prádanos sports stadium. The USSR however refused to do so and
Chile qualified automatically for the
1974 World Cup, where they failed to advance from a group containing both
West and
East Germany and
Australia. Rous stood for re-election as president in 1974, but was defeated by the vigorous canvassing of
João Havelange, and in the context of discontent of other nations at European domination of FIFA, as well as opposition by African and Asian countries due to the pro-South African stance of Rous. Upon his retirement as president, on 11 June 1974, he was nominated Honorary President of FIFA. The short-lived
Rous Cup was named after him, as was the Rous Stand at
Watford F.C.'s
Vicarage Road ground, until being renamed the Graham Taylor Stand in 2014. He wrote
A History of the Laws of Association Football, published in 1974. ==Personal life==