Bertman was named LSU's athletics director on January 19, 2001, responsible for an athletic budget of $52 million. He succeeded
Joe Dean, a former Tiger basketball standout who held the position for 14 years. On June 4, 2006, Bertman' successor as LSU's baseball coach,
Raymond "Smoke" Laval resigned after the Tigers went 35–24 overall and 13–17 in the SEC, failing to reach the NCAA tournament for the first time since 1988. Laval led the Tigers to the College World Series in 2003 and 2004, but tailed off in his final two seasons, losing the 2005 regional championship game at home to Rice. Bertman speculated that he would consider a return to the dugout if he could not find a suitable candidate to replace Laval after the 2006 season, but the job was eventually given to
Notre Dame coach
Paul Mainieri. Mainieri led the Tigers to the 2009
College World Series championship, the sixth baseball national championship in school history and the first not won with Bertman as head coach. Bertman presided over two football national championship seasons as athletic director. The Tigers won the 2003 BCS championship under coach
Nick Saban. When Saban left at the end of the 2004 season to coach the
Miami Dolphins of the
National Football League, Bertman moved quickly to hire
Oklahoma State coach
Les Miles. Miles led LSU to a consensus national championship in 2007. Other success in Bertman's tenure included five consecutive trips to the NCAA women's basketball Final Four (2004–2008) under four different coaches, an appearance in the men's basketball Final Four in 2006, a trip to the Women's College World Series in softball in 2004, and six NCAA outdoor track championships (three men's and three women's). The LSU Board of Supervisors approved Bertman's three-year contract extension. Bertman's new extension, which was approved without discussion, called for him to be paid $425,000 annually beginning July 1, 2007, and ending June 30, 2010. Bertman, who served as Athletic Director since leaving his coaching position after the 2001 baseball season, stepped down in 2008 to become athletic director emeritus as dictated by his contract. As athletic director emeritus, Bertman's role primarily involves fundraising. ==Achievements==