MarketSkunkworks project
Company Profile

Skunkworks project

A skunkworks project is a project developed by a relatively small and loosely structured group of people, generally within a larger organization, who research and develop a project, often with a very large degree of autonomy, primarily for the sake of radical innovation. The term originated with Lockheed Martin's Skunk Works, a highly classified, internal research and development group.

Definition
Skunk Works hangar in Palmdale, California Everett Rogers defined skunkworks as an "enriched environment that is intended to help a small group of individuals design a new idea by escaping routine organizational procedures." The term originated during World War II when the P-80 Shooting Star was designed by Lockheed’s Advanced Development Projects Division in Burbank, California, under similar circumstances. A closely guarded incubator was set up in a circus tent next to a plastics factory in Burbank. The strong smells that wafted into the tent made the Lockheed R&D workers think of the foul-smelling “Skonk Works” factory in Al Capp’s ''Li'l Abner'' comic strip. The term typically refers to technology projects developed in semi-secrecy, such as Google X Lab. Other famous skunkworks were Microsoft Research, special teams at Boeing, and the lab of about 50 people established by Steve Jobs to develop the Macintosh computer, located behind the Good Earth Restaurant in Cupertino. ==Evolution of the idea==
Evolution of the idea
The Economist notes that the expectations for the products developed by skunkworks have changed in the 21st century from "something that makes their competitors say 'Wow'" to "something that makes their competitors' customers say 'Wow'". Rather than sequestering skunkworks, the companies now tend to promote communication between them and marketing, design, and accounting departments. ==See also==
tickerdossier.comtickerdossier.substack.com