Chinese-American high schooler Joan Huang struggles to connect with her white peers, leaving her feeling ashamed of her appearance. Having dreamed of becoming
prom queen since she was a child, she sees an opportunity when the most popular girl at school, Olivia Hammond, reveals she will not be running for prom queen this year. Hoping to get Olivia's endorsement, Joan dyes her hair blonde and gets Olivia a discounted mani-pedi at a Chinese nail salon, though both efforts fail. Meanwhile, Joan receives messages from the creators of an ethnicity-changing online filter, Ethnos, who offer her a "once-in-a-lifetime" opportunity. She eventually reaches out and learns that Ethnos is a clinic that specializes in
ethnic modification surgery; its founder, Dr. Willie Singer, was an Indian-American doctor who grew tired of being passed over for opportunities compared to his white peers and has co-created a groundbreaking plastic surgery that can make clients look white, which he has used on himself and all of his employees. Desperate for camaraderie, Joan gets her mother Sofia to sign the consent form for the surgery by telling her it is for a school field trip. Now visibly presenting as a white girl, Joan immediately sees a change in how she is treated in public and by her peers. Her parents Sofia and Roger are horrified and try to get the surgery reversed, but Dr. Singer asserts that the procedure is permanent and that Joan will benefit in the long run. Joan returns to school under the alias "Jo Hunt" and quickly befriends Olivia. Jo hosts a party at the house of Roger's cleaning client Harmony while she is away. While there, Olivia offers to give Jo her endorsement for prom queen if she proves she can be trusted. Joan's Indian-American friend Brindha figures out Jo's identity and comforts her over her struggles and decision to undergo the surgery. Shortly thereafter, Olivia publicly presses Jo to oust Brindha and her other non-white friends from the party. Jo reluctantly orders them to leave, gaining Olivia's endorsement but damaging her friendship with Brindha, who questions if Joan applies her disdain for her own ethnic features to all other non-white people. Additionally, Joan finds herself becoming increasingly emotionally disconnected from her parents. Jo begins to notice deformations forming in her face, which she peels off to discover her original skin tone underneath. The Ethnos clinic claims this is normal and can be treated with tape and a rejuvenation cream. At the prom, Jo's face starts to deform again. When she runs to the bathroom to try to fix it, Olivia helps her, stating that her old face will fight back at first. Jo is elected prom queen but her face begins to melt onstage, to the horror and disgust of her classmates. She collapses and awakens in Olivia's home, where she learns that Olivia and her father Hank are actually Cuban American and have not spoken with Olivia's mother in years after she refused to undergo the surgery. Realizing the vapid lives the Hammonds live and the cultural history and family connection she has lost by becoming white, Joan returns home and reconciles with her parents. They sympathize with her feeling ostracized for looking different, but Roger states that her goal should be to form her own American identity rather than assimilating with everyone else. When Joan and Sofia return to the clinic to try to get the surgery reversed, they find it overcrowded with non-white people lining up for the surgery. Dr. Singer reaffirms that the procedure is permanent and insists that Joan's original identity had to be lost. At home, a desperate Joan violently tears off her new face. Discovering her original East Asian eyes underneath, she stares at them in the mirror and tears up as she seemingly begins to appreciate them for the first time. ==Cast==