Citron began his career in the 1980s as the general manager of Miami Magazine and South Florida Home & Garden. In 1985, he founded Westar Media in
Redwood City, California, and launched Peninsula, an upscale regional magazine. Over time, Westar Media expanded its portfolio to include publications such as Northern California Home & Garden and Southern California Home & Garden. In the early 1990s, Citron co-founded 18 Media, introducing distribution models for regional magazines, including "saturation delivery," where magazines were distributed directly to homes in targeted affluent neighborhoods. Among the notable titles published by 18 Media were Gentry, a luxury lifestyle magazine, and CAFE, which covered Silicon Valley's high-tech culture. In 2018, Citron launched Punch Magazine, a publication focusing on the culture, lifestyle, and communities of the
San Francisco Peninsula. ==Publishing philosophy==