Slow Cow was developed by
Lino Fleury in
Quebec. He noted that while there were plenty of
energy drinks available, there were no beverages to "help people slow down when they are stressed". Because of the
caffeine present in energy drinks, he said that they were inclined to "increase anxiety, not reduce it". Fleury and his team began developing the relaxation drink in 2006 using mostly natural ingredients that would calm the drinker without inducing drowsiness. When the finished product was launched in December 2008, it was packaged to parody
Red Bull. The
can was of a similar shape and size as the popular energy drink, and the
logo featured two cows relaxing to contrast the two bulls fighting in the Red Bull logo. After the launch,
Red Bull GmbH sent Slow Cow Drink Inc. a formal notice to close, claiming that Slow Cow's packaging copied Red Bull's. While Fleury admitted to the similar packaging, he said that his lawyers "are confident they will win this case". == References ==