Small Business Saturday is a UK campaign to support small business, taking place on the first Saturday in December each year. The campaign encourages businesses to promote themselves and work with other small businesses, and consumers to ‘shop local’ and support small, independent businesses in their communities. The first Small Business Saturday took place on 7 December 2013 with subsequent celebrations taking place on 6 December 2014, 5 December 2015, 3 December 2016 and 2 December 2017. In 2018, the event was held on 1 December.