During the 1960s,
Green Lantern was on the verge of cancellation, which gave writer
Denny O'Neil a great deal of creative freedom when he was assigned the series. O'Neil recounted that "my
journalism background and laid-back
social activism had led me to wonder if I couldn't combine those things with what I did for a living. ... So this was my chance to see if this idea I had would work. It was a situation where nobody had anything to lose. And I think that writing about things that really concerned me pulled out of me a higher level of craft. Also, it gave me real problems to solve in terms of craft which I hadn't faced before." The first of these "socially motivated" Green Lantern/Green Arrow stories was written with
Gil Kane slated to be the artist, but Kane dropped out and was replaced by
Neal Adams. He responded by pushing for a story dealing with drug addiction, an issue both he and O'Neill had been wanting to tackle, and had encountered firsthand: Adams was chairman of his neighborhood drug rehabilitation center, and O'Neil lived in a neighborhood with a large number of addicts. O'Neil recounted, "I saw people nodding out from heroin every day on the street. I had friends with drug problems, people coming over at 3 a.m. with the shakes." (The Comics Code prohibited the depiction of drug abuse, even in a totally condemning context.) O'Neil said that Schwartz "was very supportive" during his run on
Green Lantern, and that he found the Comics Code to be his biggest restriction when confronting social issues. Then,
Amazing Spider-Man #96–98 (May–July 1971) was published by rival publisher
Marvel Comics, which showed major supporting character
Harry Osborn struggling with drug addiction. It was the first comic from a major publisher to be published without the Comics Code Authority's seal of approval since 1954, when the Comics Code Authority was founded. Adams said: "We could have done it first and been the ones to make a big move. Popping a pill and walking off a roof isn't the sort of thing that really happens [referring to a scene in
Amazing Spider-Man #96], but heroin addiction is; to have it happen to one of our heroes was potentially devastating. Anyway, the publishers at DC, Marvel and the rest called a meeting, and in three weeks, the Comics Code was completely rewritten. And we did our story." Questioned why Roy Harper (Speedy) was chosen to illustrate drug abuse, O'Neil said that "We chose Roy [Harper] for maximum emotional impact. We thought an established good guy in the throes of addiction would be stronger than we... some character we'd have made up for the occasion. Also, we wanted to show that addiction was not limited to 'bad' or 'misguided' kids." O'Neil's original ending to the story had Speedy overcoming his drug habit on his own and reconciling with Green Arrow. Adams protested that this ending was too anticlimactic. When O'Neil said he disagreed, Adams scripted two new pages on his own and showed them to Schwartz. Schwartz approved of Adams's revision and had it published instead of O'Neil's ending. In a 1975 article for
The Amazing World of DC Comics, O'Neil stated that he still felt Adams's conclusion was not as good as the original ending: "I disapprove of the implied conclusion of that story. What’s implied is that a punch in the mouth solves everything." ==Awards and recognition==