Sleeved blanket

In late 2008 and early 2009, the Snuggie brand of sleeved blankets became a pop culture phenomenon, sometimes described humorously as a "cult". The product became famous after a direct response commercial promoting the product was aired. It was featured on television programs like Today, where cast and crew donned Snuggie blankets for a segment, which was described as looking like a Black Protestant choir. Others have described mass-snuggie wearing as looking like a Harry Potter convention. The Associated Press likened it to a "monk's ensemble in fleece" and proclaimed it the "ultimate kitsch gift". The Snuggie brand sleeved blanket initially sold singly for $14.95, and later in sets of two for $19.95. The Slanket was mentioned in an episode of NBC's 30 Rock entitled "The Ones". The product has also been ridiculed as a "backwards robe" or simple reinvention of the coat on radio and television talk shows in the United States. On January 30, 2009, a group organized a pub crawl wearing Snuggies in Cincinnati. In the following months, they went on to complete over 40 more across the nation. Later, a group organized a Snuggie pub crawl in Chicago to raise money for an African orphanage, which led to similar events throughout the United States. The phenomenon resulted in sales of the Snuggie brand sleeved blanket and its rivals that far exceeded their distributors' expectations: more than 4 million Snuggies and 1 million Slankets . and Snuggie with printed patterns. record for the "largest gathering of people wearing fleece blankets" at Angel Stadium of Anaheim on April 6, 2010 In the summer of 2009, the Designer Snuggie was released to the public, as well as the Snuggie for Kids and the Snuggie for Dogs. On March 5, 2010, at a Cleveland Cavaliers game, Snuggie wearers broke a world record for sleeved blanket wearing. Over 22,500 fans wore custom-made, limited edition Cavaliers Snuggie blankets for 5 minutes. A Guinness World Records representative was on hand to present the official World Record certificate to KeyBank, the Cavaliers, and Snuggie. However, in just a little over a month, the feat was broken during a Los Angeles Angels of Anaheim home game when over 40,000 spectators wore a promotional Hideki Matsui sleeved blanket for five minutes. In March 2018, Allstar Marketing Group, owner of the "Snuggie" brand, was fined $7.5 million by the US Federal Trade Commission for deceptive marketing and ordered to provide refunds to deceived customers. Parodies Several hundred parodies of the commercial have appeared on YouTube, as well as numerous fan pages on Facebook. Jon Stewart, Whoopi Goldberg, Tim Burton, Loulogio (in Spain), Tim Hawkins, and on iCarly, as well as website parodies and Lacie and Olivia. jacksfilms's YouTube parody, entitled "The WTF Blanket", has reached over 25 million views . ==Commercial variations==

The product was first commercialized as the Freedom Blanket. The Snuggie sleeved blanket product has been sold in the United States, Canada, and Australia. It was marketed primarily through a television commercial. , over 20 million of the product had been sold. Another variant, the Toasty Wrap, has been sold via infomercials hosted by Montel Williams as a method for saving on heating costs. However, based on the similarities of the Toasty Wrap's advertising to that of Snuggie, BrandFreak suggested that it is probable that both brands originate with the same manufacturer. The rock band Weezer released its own Snuggie blanket in November 2009, which is available in solid blue, green and burgundy with the name "Weezer" on it in white font. It has been dubbed the "Wuggie". It is sometimes marketed as a "comfy blanket". The former business Go-Go Blanket holds the US patent for child-sized sleeved blankets. Go-Go Blanket was created as a travel blanket for children that claimed compliance with federal safety regulations for car seats and strollers. Another competing product is the Oodie, a knee-length sleeved and hooded blanket founded in Australia. An Italian version sold in Europe, Canada, and Japan is the "Kanguru," which includes a large front pocket reminiscent of a kangaroo's pouch. In 2017, a U.S. trade court ruled that the product should be classified as a blanket, rather than clothing, as government lawyers had been trying to claim. In the United States, the tariff on imported blankets is 8.5 percent, whereas the tariff on imported "pullover apparel" is significantly higher at 14.9 percent. ==See also==