The guests were not typical talk show guests. Most of them were not there to promote their latest project, but were there at Norton's behest. For example,
John Waters only flew to England because he had been invited to appear on the show by Norton, since Norton chose the guests himself. Generally, these were the people that Norton grew up with. There were reality show stars, gay icons, old American television stars and soap stars. There were not many musicians, and those who did make an appearance, with exception of
S Club 7, were not there to sing. ==Recurring themes==