Women journalists in the nineteenth century were generally restricted to social reporting and to topics of interest to women, such as suffrage and temperance.
Yellow and
tabloid journalism outlets such as the
New York Evening Journal included "women's pages" to increase readership and circulation. Sob sisters tended to write for those types of publication because, seeking wider mass-market appeal, the yellow press were more likely to hire women. The approach of sob sister journalism was marketed as "womanly sympathy", appealing to nineteenth century gender roles. As well-known sob sisters gained a pseudo-celebrity, newspaper publishers played them up to increase circulation. Publishers promoted their sob sisters more aggressively than their male columnists, using larger pictures of the women reporters and repeating their names in the headline, as a byline, and as a caption for the photo. The tear-jerking writing style of the sob sister was often combined with
stunt journalism, such as when "
Annie Laurie" pretended to faint in the street to do an investigative report of a local hospital. Of the sob sisters,
Dorothy Dix had the greatest sustained popularity. In the mid-1930s,
Godfrey Winn began to write for
The Mirror, replacing its gossip page with articles about real people, becoming "the first great sob-sister" in British journalism. Investigative reporting by sob sisters resulted in changes to institutions and policies. Articles by "Annie Laurie" led to the establishment of an ambulance service in San Francisco; changes to the treatments for female patients at San Francisco Receiving Hospital; a ward for incurables at the San Francisco Children's Hospital; and financial donations for the leper colony on
Molokai and for Galveston after the
1900 hurricane. Hollywood movies featuring sob sisters tended to portray them as women who had to mask their femininity to compete in the cutthroat world of journalism or as
vamps playing on their sexuality to get a story. The 1975 musical
Chicago goes further and portrays the sob sister covering the main story, Mary Sunshine, as a
pantomime dame—a man in drag waiting for acquittal so he can become their promoter. Decades later, sob sister journalism played a part in the
Sam Sheppard murder trial. Advice columns, gossip sheets, and even soap operas have made use of the principles and style of the sob sisters. == Notable sob sisters ==