There are different possible theories behind this phenomenon explained through ultimate causes.
Moscovici’s minority influence Previous research done on group conformity showed how individuals are influenced by the choice of the majority. The study proved that individuals conformed to the answers of the group in public but disregarded them in private. He describes four stages of influence: •
Revelation: Minority presents their conflicting views to the majority. •
Incubation: The majority assesses the arguments of the minority. •
Conversion: Those in the majority begin to accept and internalize the arguments of the minority privately. •
Innovation: After understanding that others began to share the same views, members of the majority began to publicly acknowledge the views of the minority. In Moscovici’s four-stage theory, there are two limitations. First of all, it is uncertain how the process from conversion to innovation takes place as at the conversion stage, individuals internalize at a private level. Secondly, the stages end after the fourth one: at this point, the normative position of the majority is eliminated as they have revealed their new views publicly. Historically, it is seen that even with this, the changes that minorities lead can be disregarded. Therefore, Butera et al. (2009) The theory entails how individuals identify with the groups they belong to, which leads to the idea of social categorisation. In terms of decision-making, individuals conform to the “normative leanings'' of their group. Therefore, it could be that the idea of outgroups of minorities do not yield attention to the changes that minorities make, increasing the chance of the process being forgotten. The idea of “
groupthink” supports this argument as it refers to group members accepting a certain conclusion that represents a “group consensus”. However, for “groupthink” to occur, there have to be high levels of cohesiveness, From an evolutionary perspective, cultural transmission occurs when individuals pass on information to other generations through
social learning. It could be that social cryptomnesia occurs because of “content-biased cultural transmission”. Sperber (1996) describes the situation as “cultural attraction”, which is how cultural representations are distorted to match the existing cognitive biases. == Women's rights ==