The Social Repose YouTube channel launched April 22, 2011, with a single and video, "Helium House".
Paradise, the inaugural Social Repose EP, was announced on
Facebook and debuted on
Bandcamp May 2, 2011. Additional tracks from the album were posted to YouTube in the following days. Giese posted his first
vlog July 9 of that year, introducing himself.
Paradise was followed shortly by several additional releases also in the electronic synth pop music style. To support his music, Social Repose played live shows at indie clubs in and around the D.C area. Giese also handed out demos at popular alternative band shows, and posted all of his music online. Early Social Repose YouTube offerings consisted of original music, vlogs, music videos, and cover songs. He gained some traction and was able to perform locally as an opening act for better known bands, but Giese wasn't finding music to be a self-sustaining career. Drawing inspiration from
World of Warcraft characters, Giese decided to create a compelling visual identity, including a feathered headpiece and makeup. Giese posted vlogs detailing the increasingly intricate aesthetic: outfits, makeup, accessories, and even wings. After upgrading the look, Social Repose began posting covers of songs by
Warped Tour-style bands, favoring short samples so that he could easily experiment with several styles. He landed a tour spot opening for
Blood on the Dance Floor and some dates on the Grow Wild tour. ==
Yalta and
Empress: 2015-2019==