One of Guaraná Antarctica's 2006 commercials featured
Argentine football player
Diego Maradona finding himself wearing the yellow jersey of the Brazilian team and singing the
Brazilian national anthem before waking up and proclaiming it was a nightmare, because he had drunk too much guaraná the day before. Guaraná Antarctica aired a controversial commercial showing the
guarana berry plantations in the
Amazon region while a narrator explained the basics of the process of producing Guaraná Antarctica and introduced the audience to the guaraná tree. By the end of the spot, the narrator turns to the audience and says: "Now ask Coca-Cola to show you the
coca tree...". This spot was a direct attack to
Coca-Cola and how its flagship product initially contained cocaine. In response, Coca-Cola aired equally controversial commercials for its guaraná-based
Kuat drink, such as one in which former
World No. 1 Tennis Player Gustavo Kuerten asks a street vendor for a
guaraná, to which the vendor responds by throwing him a can of Guaraná Antarctica, which Kuerten throws back to the vendor. After a few exchanges, Kuerten proceeds to say:
"joga direito!" ("throw it the right way"), which prompts the vendor to toss him a can of Kuat. ==References==