Hotel Sogo was established by two individuals in 1992. One was a hotel professional who was involved in the hotel industry for 20 years and the other was a commercial developer and a
contractor with an "AAA" license. The word "Sogo" was included as part of the hotel's chain name which mean "harmony" and adopted a
Japanese theme. In the Philippines, the hotel brand brought many innovation to the hospitality industry by introducing free wifi, giving skateboards to the floor personnel, and launching a 24/7 call center. In February 2019, Hotel Sogo launched a new, simpler design throughout its branded locations. == Branches ==