Sole Collector was founded in 2003 by Steve Mulholland, Alex Wang, and Nicole Fesette as a print magazine aimed at providing young males a report of the latest in
sneaker culture. Its origins reach back to 1999 when Mulholland created Instyleshoes.com which was both a forum and web store. After
Sole Collector began to take off, Instyleshoes.com (The web store) was sold in 2010 and is now run by parent company Ivehademall. In 2013,
Sole Collector was purchased by
Complex Media (now Complex Networks), adding the magazine and website to its roster of "owned and operated" brands. In June 2023, the Sole Collector website was redirected to Complex.com. ==Covers==