The English composer
Edward Elgar wrote a concert-overture called
In the South (Alassio) whilst staying on holiday in Alassio in the winter of 1903–04. Alassio is featured as the location for a holiday in the 1944 film
The Children Are Watching Us. The painter
Felix Nussbaum (1904–1944) stayed in Alassio in 1934 and it appears on many of his lighter paintings. The painters
Helen Frankenthaler and her husband
Robert Motherwell summered and worked there in 1960. Actress
Lisa Gastoni was born in Alassio in 1935. ==International relations==