Sonic Speed Simulator was pitched by Joe Ferencz, the CEO of Gamefam, to Ivo Gerscovich, Sega's
chief brand officer for
Sonic the Hedgehog. Ferencz sought to develop an official Roblox game for a major video game franchise. At the time,
Sonic the Hedgehog had less popularity among younger audiences and Sega was looking for ways to raise it, such as with the 2020
Sonic the Hedgehog film. Ferencz pitched with the expectation that the film would leverage
Sonic popularity, and Gersovich took it as an opportunity to connect the
Sonic brand with Roblox's young playerbase. The game was announced and released in
closed beta on April 13, 2022, requiring 50
Robux for access to play, before being fully released as
free to play three days later on April 16, 2022. The game had 70 million plays and 275,000 concurrent players in the first week of its release, which made its launch
Roblox's largest. It went on to reach 500 million visits in its first four months. Joe Ferencz described it as "the No. 1 branded game of all time on Roblox". In August 2024,
Sonic Speed Simulator became the first branded game on Roblox to reach one billion visits. During the Sonic Central 2022 presentation shown on June 7, it was announced that a new area of
Chemical Plant Zone would be released on June 11. Additionally, a code for the
Amy Chao was unveiled and became available later that same day. On February 26, 2023, a new feature was added to the game, known as "Auto Run", where the player automatically runs around the entire map, and collects rings and XP without any control over their character. Many players expressed disappointment with this update, citing the slower pace, not being able to jump or go side-to-side, and the rewards system as downsides. On March 11, 2023,
Shadow the Hedgehog was added to the game, with players have the opportunity to unlock the character during the
Release Shadow event.
Promotional events From December 10 through December 16, 2022, players could attend a special early screening of the then-upcoming
first episode of the
Sonic Prime television series before its initial
Netflix debut. To promote the event, Gamefam, Sega, Netflix, and
WildBrain Studios partnered with
Roblox Corporation by allowing users the ability to earn Nine's Mechanical Arms in the form of a virtual UGC accessory.
Controversy Throughout the month of December 2022, several allegations were brought up by numerous ex-employees who had worked on the game and raised concerns online in regards to Gamefam
crunching and underpaying, as well as
laying off some of their employees before the holiday season without much warning, which was against the contract. As a form of protest, fans began using the
hashtag #Sonic
SweatshopSimulator on
Twitter in an effort to bring attention to allegations. In response, the company began banning users from the
Sonic Speed Simulators
Discord server who mentioned the issues and published a statement denying the allegations. ==Reception==