Free Internet release On October 12, 2009, the film's producers opted to release the 120-minute feature director's cut online for free viewing on their website without any advertising or revenue sources embedded in order to spread their grassroots message to as wide an audience as possible.
Sonicsgate collected more than 55,000 online views from October 12 to November 10, 2009, and as of November 2020, over 600,000 views.
Limited festival screenings Sonicsgate premiered at two sold-out screenings in Seattle at SIFF Cinema (October 9, 2009) and Pacific Place Cinemas (October 10, 2009). SIFF Cinema (
Seattle International Film Festival) picked up Sonicsgate for a one-week theatrical run from December 11 to December 17, 2009. The film's producers independently booked a four-day East Coast premiere in New York City at the People's Improv Theater from April 28 to May 1, 2010. During the NYC premiere,
ESPN dedicated an entire episode of its sports journalism program
Outside the Lines to the Sonics saga and
Sonicsgate movie, showing a 3-minute trailer of the film and having director Jason Reid on as a guest contributor. In May 2010, the Park City Film Series gave
Sonicsgate a special selection to screen in Utah at the Park City Film Music Festival, which recognizes films with the best musical scores and soundtracks. After the festival,
Sonicsgate took home the Audience Choice Silver Medal for Excellence.
CNBC broadcast and television recut In April 2012, cable news network
CNBC announced it had acquired the broadcast rights to a newly updated and re-cut version of
Sonicsgate: Requiem for a Team that premiered nationally in prime time on April 27 and 29, produced by Green and Gold Media and released to coincide with the start of the
NBA playoffs. According to the film's producers, unlike the 2009 ''Free Online Director's Cut'', this newly edited and fully re-cut version of the film is fully licensed for television. Cut for a regular TV hour, the new version of the film also includes new graphics, statistics, archive footage, music and interviews with former Sonics star forward
Shawn Kemp and
Pearl Jam bassist
Jeff Ament.
ESPN Classic In March 2014, cable sports network
ESPN Classic aired
Sonicsgate: Requiem for a Team nine times on the weekend of March 14–17. The ESPN family of networks added the film to its roster for continued airings.
Digital release In June 2014, content distributor Go Digital released
Sonicsgate: Requiem for a Team across all major digital platforms, including
iTunes,
Google Play,
Amazon Video,
Xbox,
PlayStation and
VUDU, followed by
Hulu and
Amazon Prime in February 2015. ==Awards and festival selections==