At the end of 1963, Heavyweight champion
Sonny Liston was generally considered the most intimidating fighter in the world, and among the best heavyweight boxers of all time having defeated then champion
Floyd Patterson by a first-round knockout in
September 1962 to win the title. Ten months later, Liston and Patterson
met again with the same result – Patterson was knocked out in the first round. With those victories, Liston had defeated eight of the top 10 ranked contenders at heavyweight; seven of those victories were by knockout. Many were reluctant to meet him in the ring.
Henry Cooper, the British champion, said he would be interested in a title fight if Clay won, but he was not going to get in the ring with Liston. Cooper's manager, Jim Wicks, said, "We don't even want to meet Liston walking down the same street." Boxing promoter Harold Conrad said years later that, "People talked about [Mike] Tyson before he got beat, but Liston was more ferocious, more indestructible. ... When Sonny gave you the evil eye—I don't care who you were—you shrunk to two feet tall."
Tex Maule wrote in
Sports Illustrated: "Liston's arms are massively muscled, the left jab is more than a jab. It hits with true shock power. It never occurred to Liston that he might lose a fight." Several boxing writers actually thought Liston could be damaging to the sport because he could not be beaten. Liston's ominous, glowering demeanor was so central to his image that
Esquire magazine caused a controversy by posing him in a
Santa Claus hat for its December 1963 cover. Liston learned to box in the
Missouri State Penitentiary while serving time for
armed robbery. Later, he was re-incarcerated for assaulting a police officer. For much of his career, his contract was majority owned by
Frankie Carbo, a one-time mob hitman and senior member of the
Lucchese crime family, who ran boxing interests for the
Mafia. The mob was deeply entrenched in boxing at every level at the time, and Liston was never able to escape being labeled as the personification of everything that was unseemly and criminal in the sport, despite the fact that his criminality had been in the past. He distrusted boxing writers, and they paid him back, often depicting him as little more than an ignorant thug and a bully. He was typically described in thinly veiled racist terms—a "gorilla" and "hands like big bananas". Author
James Baldwin understood Liston perhaps better than anyone in the press and sympathized with him and liked him, unlike boxing writers. He said "Liston was the big Negro in every white man's hallway." He was a man who, according to Ali biographer
David Remnick, "had never gotten a break and was never going to give one". On the other hand, Clay was a glib, fast-talking 22-year-old challenger who enjoyed the spotlight. Known as "The Louisville Lip", he had won the light heavyweight gold medal at the
1960 Olympics in
Rome, Italy. He had great hand and foot speed and lightning fast reflexes, not to mention a limitless supply of braggadocio. However, Clay had been knocked down by journeyman
Sonny Banks early in his career, and, in his previous two fights, had eked out a controversial decision against
Doug Jones and—more seriously—was knocked down by a left hook at the end of round four against the cut-prone converted southpaw
Henry Cooper. Clay was clearly "out on his feet" in his corner between rounds, and his trainer,
Angelo Dundee, stalled for time to allow Clay to recover. Although Clay rallied to win the fight in the next round, it seemed clear to many that he would be no match against the daunting Liston, who seemed a more complete boxer in every way than Cooper. The brash Clay was equally disliked by reporters and his chances were widely dismissed. Lester Bromberg's forecast in the
New York World-Telegram was typical, predicting, "It will last longer than the Patterson fight—almost the entire first round." The
Los Angeles Times Jim Murray observed, "The only thing at which Clay can beat Liston is reading the dictionary," adding that the face-off between the two unlikeable athletes would be "the most popular fight since Hitler and Stalin—180 million Americans rooting for a double knockout."
The New York Times regular boxing writer Joe Nichols declined to cover the fight, assuming that it would be a mismatch. By fight time, Clay was an 8-to-1
betting underdog. Of the 46 sportswriters at ringside, 43 had picked Liston to win by knockout. Liston, however, brought weaknesses into the Clay fight that were not fully apparent at the time. He claimed to be 32 years old at the time of the bout, but many boxing writers suspected that his true age was closer to 34, perhaps even older.
Pre-fight publicity The television series ''
I've Got a Secret'' did multiple segments about the title fight. Panelists
Bill Cullen,
Henry Morgan and
Betsy Palmer predicted that Liston would win in the third, second, and first rounds, respectively. Host
Garry Moore was even more pessimistic about Clay's chances, estimating a Liston knockout "in the very early moments of round one", adding, "if I were Cassius, I would catch a cab and leave town." Actor
Hal March went a step further, albeit humorously: "I think the fight will end in the dressing room. I think [Clay] is going to faint before he comes out." The night before the first fight, on February24, 1964, the show featured Clay and Liston's
sparring partners as guests. Harvey Jones brought with him a lengthy rhyming boast from Cassius Clay: {{poemquote|Clay comes out to meet Liston and Liston starts to retreat, If Liston goes back an inch farther he'll end up in a ringside seat. Clay swings with a left, Clay swings with a right, Just look at young Cassius carry the fight. Liston keeps backing but there's not enough room, It's a matter of time until Clay lowers the boom. Then Clay lands with a right, what a beautiful swing, And the punch raised the bear clear out of the ring. Liston still rising and the ref wears a frown, But he can't start counting until Sonny comes down. Now Liston disappears from view, the crowd is getting frantic But our radar stations have picked him up somewhere over the Atlantic. Who on Earth thought, when they came to the fight, That they would witness the launching of a human satellite. Hence the crowd did not dream, when they laid down their money, That they would see a total eclipse of Sonny. Clay also presented that poem on
The Jack Paar Show with
Liberace giving improvised piano harmony. Jesse Bowdry brought a much terser written message from Sonny Liston: The following week, ''I've Got a Secret'' brought on two sportswriters whose secret was that they had been the only writers to correctly predict Clay's victory.
Baiting the bear Clay began taunting and provoking Liston almost immediately after the two agreed to fight. He purchased a bus and had it emblazoned with the words "Liston Must Go In Eight". On the day of the contract signing, he drove it to Liston's home in Denver, waking the champion (with the press in tow) at 3:00 a.m. shouting, "Come on out of there. I'm gonna whip you now." Liston had just moved into a white neighborhood and was furious at the attention this caused. Clay took to driving his entourage in the bus to the site in
Surfside, Florida where Liston (nicknamed the "Big
Bear") was training, and repeatedly called Liston the "big, ugly bear". It has been widely stated that Clay's antics were a deliberate form of psychological warfare designed to unsettle Liston by stoking his anger, encouraging his overconfidence and even fueling uncertainty about Clay's sanity. As Clay himself said, "If Liston wasn't thinking nothing but killing me, he wasn't thinking fighting. You got to think to fight." Former World Heavyweight Champion
Joe Louis said, "Liston is an angry man, and he can't afford to be angry fighting Clay." Clay's outbursts also fed Liston's belief that Clay was terrified (something Clay's camp did little to disavow). Clay said later, "I knew that Liston, overconfident that he was, was never going to train to fight more than two rounds. He couldn't see nothing to me at all but mouth."
Nation of Islam Several weeks before the fight, the
Miami Herald published an article quoting Cassius Clay Sr. as saying that his son had joined the
Black Muslims when he was 18. "They have been hammering at him ever since," Clay Sr. said. "He's so confused now that he doesn't even know where he's at." He said his youngest son, Rudy Clay, had also joined. "They ruined my two boys," Clay Sr. said. "Muslims tell my boys to hate white people; to hate women; to hate their mother." Clay Jr. responded by saying, "I don't care what my father said. ... I'm here training for a fight, and that's all I'm going to say." As the story began to spread, promoters became increasingly uneasy. Bill MacDonald, the main promoter, threatened to cancel the fight unless Clay publicly disavowed the
Nation of Islam (NOI). Clay refused. A compromise was reached when
Malcolm X, at the time a companion of Clay's as well as a feared and incendiary spokesperson for the Nation of Islam (though Malcolm X had, by that time, been censured by the NOI—banned from speaking to the press and suspended from all official NOI roles and duties—and would soon officially break with the Nation), agreed to keep a low profile, save for the night of the fight when he would rejoin Clay's entourage as spiritual advisor and view the fight from a ringside seat. While Clay would not definitively link himself with the Nation of Islam and its leader,
Elijah Muhammad, until the day after the fight—at the annual NOI Savior's Day celebration—his association with the Nation, seen by many as a hate group due in part to its strict anti-integrationist stance, further complicated his relations with the press and the white public, further deprived the fight of the "good guy/bad guy" narrative, and negatively affected the gate. MacDonald would ultimately lose $300,000 on the bout. According to Malcolm X, Muhammad Ali had converted to
Islam and joined the Nation of Islam several years prior to the fight, but had kept his religion and affiliation a secret up until the fight.
Weigh-in Ali's outbursts reached their peak at the pre-fight weigh-in on the morning of the event. Championship bout weigh-ins, before this, had been predictable and boring. Ali entered the room where the weigh-in would be held wearing a denim jacket with the words "Bear Huntin'" on the back and carrying an African walking stick. He began waving the stick, screaming, "I'm the champ! Tell Sonny I'm here. Bring that big ugly bear on." When Liston appeared, Ali went wild. "Someone is going to die at ringside tonight!" he shouted. "You're scared, chump!" He was restrained by members of his entourage. Writer Mort Sharnik thought Ali was having a seizure.
Robert Lipsyte, the
New York Times writer, likened the scene to a "police action, with an enormous amount of movement and noise exploding in a densely packed room." Amidst the pandemonium, he was fined $2,500 by the commission for his behavior. Ali worked himself into such a frenzy that his heart rate registered 120 beats per minute, more than twice its normal rate, and his blood pressure was 200/100. Dr. Alexander Robbins, the chief physician of the Miami Boxing Commission, determined that he was "emotionally unbalanced, scared to death, and liable to crack up before he enters the ring." He said if Ali's blood pressure did not return to normal, the fight would be canceled. Many others also took Clay's antics to mean that he was terrified. In fact, a local radio station later reported a rumor that he had been spotted at the airport buying a ticket to leave the country. A second examination conducted an hour later revealed Ali's blood pressure and pulse had returned to normal. It had all been an act. Ali later said, "Liston's not afraid of me, but he's afraid of a nut." ==The fight==