Sony LIV was launched on 23 January 2013.
LIV Sports LIV Sports was launched on 1 June 2014 by Culver Max Entertainment (as a new sports streaming service exclusively for sports properties). LIV Sports was the official mobile and internet broadcaster for the
2014 FIFA World Cup starting 12 June 2014. LIV Sports aired both live and video-on-demand match content with statistics and analysis.
Sony LIV first revamp (2018) Sony LIV underwent its first revamp and started to stream live television channels. Since then, Sony LIV has added many shows and movies to its portfolio. On 1 November 2018, Sony LIV and
Lionsgate entered a multi-year content deal.
Sony LIV second revamp (2020) Sony LIV revamped its content and interface in May 2020 using
AWS Cloud. Sony LIV was launched as a streaming service in the United States on
Sling TV, streaming all the shows available in India on the app. On 15 January 2021,
WWE Network was launched in India through Sony LIV. Sony LIV was launched in
Canada on 14 October 2021. It was launched in Australia, New Zealand, and Singapore on 25 February 2021. On 12 June 2021, as part of Europe Phase-1, Sony LIV was launched in France, Germany, Netherlands, Norway, Spain, Switzerland, and the UK (9 April 2021). On 1 October 2021, as part of Europe Phase-2, Sony LIV was launched in Austria, Belgium, Denmark, Finland, Greece, Ireland, Italy, Poland, Portugal, and Sweden. == Content ==