South Africa (Sony Music South Africa) South Africa is one of the largest and most influential music markets in Africa. Sony Music South Africa is based in
Johannesburg and serves as the hub for Sony Music Africa's operations in the region. The division works with a diverse range of artists across different genres, including
amapiano,
pop,
hip-hop, house, and traditional
South African music.
Nigeria (Sony Music West Africa) Nigeria is another major music market in Africa, known for its vibrant Afrobeat, Afropop, and hip-hop scenes. Sony Music West Africa, based in
Lagos, Nigeria, focuses on discovering and promoting Nigerian talent both within Africa and internationally. The division collaborates with artists, producers, and record labels to develop and distribute music across various platforms.
Godwin Tom was appointed as its first
managing director.
Kenya (Sony Music East Africa) Kenya has a thriving music industry with diverse influences from traditional African music, Afro-fusion, and contemporary pop. Sony Music East Africa, based in
Nairobi, Kenya, works with local artists and labels to amplify Kenyan music on both regional and global scales. The division also supports artist development and distribution efforts within the East African region appointing Christine Mosha as its head of marketing.
Ghana Ghana has emerged as a significant player in the African music scene, particularly in genres like highlife, hiplife, and Afrobeats. Sony Music Ghana, based in
Accra, collaborates with Ghanaian artists, producers, songwriters and music industry stakeholders to showcase the country's musical talent to the world. The division also facilitates partnerships and collaborations between Ghanaian artists and international counterparts. ==Partners==