• (Voiced by:
Michiko Hirai (1966),
Yuriko Yamamoto (1989)): The main titular character, Sally is the daughter of the King and the Queen, being princess of the Land of Magic. • (Voiced by:
Midori Kato (1966),
Teiyū Ichiryūsai (1989)): One of Sally's best friends in the mortal realm who is a tomboy. • (Voiced by: Mariko Mukai (1966),
Nana Yamaguchi (1989)): One of Sally's human friends who acts girly in contrast to Yoshiko. • (Voiced by:
Sachiko Chijimatsu): Sally's magical, shape-changing assistant. He is a servant of the king and is sent by him in the anime to retrieve Sally and bring her home. Assuming the form of a five-year-old boy, Cub poses as Sally's younger brother. Cub is mischievous, usually playing pranks on Sally and friends or triggering unpredictable situations. However, his level of mischief has been on par with the Hanamura Triplets and Poron. •
The Hanamura Triplets: , , and (Voiced by:
Masako Nozawa): Yoshiko's kid brothers. • (Voiced by:
Fuyumi Shiraishi): An original character to the anime. She is a little witch girl who appears in the later part of series. Selfish and rather lovable, she frequently casts spells she cannot reverse, such as shrinking herself down to mouse-size and being unable to "grow up". • (Voiced by:
Kosei Tomita): Sally's paternal grandfather. An original character to the anime. He also wears a horned hairstyle similar to Sally's father. He has a magical horned staff, which Poron stole to cause mischief with Cub and the Hanamura triplets on Earth. • : The pompous ruler of the Land of Magic who dislikes humanity on principle. • (Voiced by: Mariko Mukai (1966)
Nana Yamaguchi (1989)): The friendly Queen of the Land of Magic who was previously known as in the original manga. ==Release==