In February 2004, Sotheby's entered into a long-term strategic alliance with Realogy Holdings that provided for the licensing of the Sotheby’s International Realty name and the development of a full franchise system. Franchises in the system are granted to brokerages and individuals meeting Realogy's qualifications. The franchisor supports its agents with operational, marketing, recruiting,
educational, and business development resources. In 2012, the company launched a website for farm and ranch listings, the first in a series of specialty market Internet listings. Subsequently focused marketing websites include waterfront, golf, ski, and historic properties. In 2020, it opened offices in Porto and Montenegro. ==
Reside magazine==