The organisation was established in 1983 as the
Tourism Council of the South Pacific (
TCSP). In 1985, the
European Economic Community provided the council with US$2.6 million to establish a joint marketing strategy, promote tourism, and study its impacts. In 1999, following an organisational review, it changed its name to the South Pacific Tourism Organisation. The organisation was formalised with a
multilateral treaty, the Constitution of the Pacific Tourism Organisation. The treaty was concluded and signed in
Apia,
Samoa, on 18 October 1999 by the governments of
American Samoa,
Cook Islands,
Fiji,
French Polynesia,
Kiribati,
New Caledonia,
Niue,
Papua New Guinea,
Samoa,
Solomon Islands,
Tonga,
Tuvalu, and
Vanuatu. All of the signatory governments have ratified the constitution, except American Samoa, which had left the SPTO in the 1980s.
American Samoa rejoined the SPTO in October 2013.
China signed the treaty and joined the SPTO in November 2004. Other nations have also joined, and as of 2026 the SPTO has 20 member states. In 2019, the organisation renamed itself the Pacific Tourism Organisation. ==Organisation==