The riding is one of the most diverse in Canada, with less than one-fifth of the population being of European descent. As of 2021, four
pan-ethnic groups form greater than 10 percent of the riding; 38.1% East Asian, 18.7% European, 17.8% South Asian and 16% Southeast Asian. Vancouver South is the centre of the
city's South Asian community; the colourful
Punjabi Market (
Little India) and the close-knit community of religious Sikhs dominate the area. The service sector, retail trade and manufacturing are the major sources of employment in Vancouver South. Nearly 30% of residents over the age of 25 years have obtained a university certificate or degree. The average family income is over $71,000. Unemployment is around 6.3%. ==History==