The southern ground hornbill's loud voice and large size have made it a focal point in many traditional African cultures. They have inspired a variety of cultural beliefs throughout many peoples that are within its broad historical range. However, the extent of these beliefs and whether they will persist into the future are uncertain, especially due to the modernization of Africa. Others in Zimbabwe believe it can bring misfortune and should not be approached. This has led to a range of reactions to the southern ground hornbill, from avoidance to killing. For example, the
Taveta people have a cultural belief that killing a southern ground will bring a fatal illness upon anyone who does so.
Associations with weather The southern ground hornbill is well known for its associations with rain, drought, lightning and general weather forecasts. These beliefs generally do not carry harmful consequences for southern ground hornbills, but killing, displacing, or otherwise using them to end or start rainy seasons has been reported. Those that claim to rely upon it for determining the weather have blamed
climate change for confused predictions, claiming it affects the hornbill's ability to call out at the traditional time.
Associations with altered perceptions Possibly influenced by the southern ground hornbill ability to spot and hunt small creatures within tall grass, it has been associated with the ability to alter human perceptions. Though traditional rituals, the bird can be called on to improve or change a human's ability to alter reality, create illusions, and expand awareness. In
Zimbabwe,
Malawi and
South Africa the bird can be used in attempts to improve a human's ability to find food, creatures and even enemies. Furthermore, it's believed by some that the southern ground hornbill can be used to alter the perceptions of oneself. Thus, it has lent itself to be used in rituals to provide authority for leaders in certain cultures. Other cultural uses or beliefs include ridding one of bad or evil spirits, taking revenge on others or instigating fights, empowering a person, and causing dreams to become reality. ==Gallery==