At the height of the
trance music boom in the 2000s, Russian trance duo
PPK used the melodies of
Soviet electronic music as the basis of their compositions, pioneering the fusion of contemporary electronic music with Soviet-era nostalgia. Until 2014, the groups of the "Soviet wave" — N.E.M.O., , PPVK — were often classified as indie,
lo-fi or other type of electronics. One of the first performers who took a course to isolate themselves from the rest of electronic music was the
Kharkiv project "Mayak". The main inspirations for Sovietwave artists are typically the
collective cultural memories associated with the Soviet era. Lyudmila Shevchenko of
Jan Kochanowski University considers the genre a manifestation of romanticized "nostalgic myth". Sovietwave became popular in post-Soviet countries in the latter half of the 2010s, drawing on synthwave and
nostalgia for mid-century Soviet culture in the region. In September 2017, on Moscow City Day sovietwave compositions were used in the musical design of the Crafts Park pavilion. In August 2018, the first music festival "Volna-1" ("Wave-1") dedicated to the genre was held in St. Petersburg; "Volna-2" was held on August 10, 2019, in Moscow. On July 22, 2019, an Olympic Night concert party was held in the abandoned SKA pool in
Novosibirsk, decorated in the style of Soviet nostalgia; most of the collectives belonged to local sovietwave groups. During the
COVID-19 pandemic, Sovietwave experienced a growth in popularity, along with related forms of
vaporwave and synthwave. This upsurge was driven in large part by the success of the
Belarusian
post-punk band
Molchat Doma, whose song from the album
Etazhi became a popular
meme on
TikTok. According to Cat Zhang of
Pitchfork, the song connected with
Generation Z's "deep pessimism towards the future". Molchat Doma's entry into the mainstream spawned multiple compilations of the genre on streaming platforms such as
Spotify and
YouTube, which feature more overt nostalgia for Soviet and Space Age aesthetics despite the band's criticism of the genre for "fail[ing] to recognize the harsh realities of life in the region". Sovietwave gained popularity primarily with younger
Millennials and Generation Z in post-Soviet states. Hungarian lifestyle writer Zsófia Tóth noted that Sovietwave "playlists are usually listened to by young people who were born just before the fall of the Soviet Union or have only experienced its aftermath." Gamble notes that Sovietwave was brought to an international audience by "the wide accessibility of YouTube music mixes." == Characteristics ==