Spire was founded in 2010 by Jeff Dickerson and T.J. Puchyr and as a driver-focused motorsports industry. The agency works closely with
NASCAR drivers and team owners, such as
Rick Hendrick and
Chip Ganassi, auto manufacturers like
Toyota, brands like
5-Hour Energy. As well as broker deals with driver transactions, sponsorships, and endorsments. The team currently fields
Chevrolet ZL1s of the No. 7 for
Daniel Suárez, the No. 71 of
Michael McDowell and the No. 77 of
Carson Hocevar.
Agency Spire Sports + Entertainment have clients including
James Hinchcliffe,
Ross Chastain,
Todd Gilliland,
Justin Haley, and
Garrett Smithley. They also have served as official consultants for various sponsors and teams including
Hendrick Motorsports,
Chip Ganassi Racing,
GMS Racing,
ThorSport Racing, Larson Marks Racing,
5-hour Energy,
Eneos and DC Solar, as well as for
Knoxville Raceway. Ganassi and Spire both released statements through attorneys denying the claims, with CGR's statement saying the sponsorship of Poole ended "because he never won a race despite the advantages of the best equipment in the garage." ==Spire Motorsports==