After the 1973–74 season,
Carolina Cougars owner Tedd Munchak traded several players and told his team president Carl Scheer and head coach Larry Brown to seek employment elsewhere. While the Cougsrs had been very successful on the court, there was no chance of them being included in any merger with the NBA. The Cougars were a regional franchise that split their games between
Greensboro,
Charlotte, and
Raleigh, North Carolina. Regional franchises were not considered viable, and none of the Cougars' home cities were large enough on their own to support a team. On July 17, 1974, Munchak sold the team for $1.5 million ($500,000 upfront) to a New York group led by
Harry Weltman, lawyer
Donald Schupak and his client, the Silna brothers (Ozzie, Daniel); the group had sought to buy the
Detroit Pistons in 1973 but declined to meet the asking price. Weltman was announced as team president, along with plans to move the team to St. Louis and play as the Spirits of St. Louis in the
St. Louis Arena. Weltman and
St. Louis Blues owner Sidney Solomon had considered many team names, including the St. Louis Arches (after the
Gateway Arch in St. Louis) and the St. Louis Cardinals (after the
baseball team and
football team there at the time). Ultimately, the teamed was named the Spirits of St. Louis after the
Spirit of St. Louis, a plane which
Charles Lindbergh flew
solo on a
transatlantic flight. The plane is also featured in the team's logo.
Marvin Barnes was signed for a $2 million multi-year contract on that same day. However, only a few players from the 1973-74 Cougars suited up for the 1974-75 Spirits, making the Spirits essentially an expansion team. The Spirits played in a city that was just six years removed from NBA basketball, having lost the
Hawks to Atlanta after the
1967–68 season. They were a colorful team featuring a number of players, both on and off the court, who were fairly successful in their basketball careers. Among them were
Moses Malone, acquired during their second and final season, who went on to a long and successful career in the NBA, culminating in enshrinement in the
Basketball Hall of Fame.
Maurice Lucas spent most of his time in the ABA as a Spirit, then later became an all-star in the NBA with the
Portland Trail Blazers. Other well-known players that played for the team included former
Boston Celtics sixth man
Don Chaney, future Celtics head coach
M. L. Carr, and
Ron Boone, who held the record for consecutive games played in pro basketball for many years. One of the most colorful players on the team was Barnes, famous for stories about his off-court behavior and lack of understanding of time zones. A couple of off-court personalities from the team became well known as well. One of the coaches in 1975 was former NBA player
Rod Thorn, who became the NBA's vice president of basketball operations (in essence, the league's chief disciplinarian and the number-two man behind commissioner
David Stern) for a number of years. On radio, the team featured
Bob Costas as its play-by-play announcer on
KMOX. Costas would go on to a highly successful career for
NBC television and radio. After a slow start in their inaugural season (1974–75), the Spirits reached the playoffs with a late rush, then upset the defending ABA champion
New York Nets in the first round of the playoffs. However, after the Spirits lost to the eventual champions, the
Kentucky Colonels, they ended up squandering their promising showcase to start out the following year. Despite inheriting several players (including Malone) from the
Utah Stars after that franchise folded in the middle of the season, the Spirits finished well out of playoff contention in 1975–76. Attendance in St. Louis fell through the floor; they were lucky to draw crowds of more than 1,000 people in an 18,000-seat arena and frequently drew crowds in the hundreds. At season's end, negotiations were under way to move the franchise to
Salt Lake City, Utah as the
Utah Rockies (to the point where the team's offices sometimes had calls where they preemptively addressed themselves to callers with the pre-planned early team name idea of the "Spirits of Utah" at first, since people behind the scenes figured the team was going to move to Utah once the final ABA season concluded, assuming they were even going to play the following season at all), though they were also open to moving the franchise to
Hartford, Connecticut, as a means to appease the
NBA instead. ==NBA merger==