Solomou developed the idea for a digital media business while studying at
Leeds University between 2009 and 2013. On 3 April 2012, Solomou founded SPORTbible's parent company The Lad Bible Limited and subsequently launched a sport focused social publishing brand, SPORTbible in October 2013. The SPORTbible
Facebook page now has in excess of 11 million followers, making them one of the largest sports communities on Facebook. The parent company of SPORTbible has changed its name several times over the years. On 18 November 2013, it changed from The Lad Bible Limited to The Global Social Media Group Limited. The name changed again on 19 June 2014 to 65TWENTY LTD and then on 16 November 2015 to The LADbible Group Limited. == Sponsorship deals and partnerships ==