Early years (1989–2008) The club was founded as '''West Bromwich Albion Women's F.C.''' in 1989 playing local and recreational football. In 1995 they joined the Midland Combination Women's Football League, but was not part of West Bromwich Albion F.C. In the 2021-2022 season, the club appointed Jenny Sugarman as the new head coach.The former Aston Villa Women Assistant Manager arrives at The Hawthorns with 20 years of experience across both men’s and women’s football. She has previously managed Loughborough Foxes, now known as Loughborough Lightening, in the FA Women’s National League Northern Premier Division – the level the Baggies currently play. On the appointment, Director of Football for Albion Women Dave Lawrence said: “We’re delighted to have Jenny on board. “She is somebody who is really forward thinking and has got tremendous experience in the women’s game. “Jenny's got a great track record of developing players, many of whom speak very highly of her. “I’m really looking forward to working with her and I hope she can play a part in our ambition to move up from the third tier into the Championship in the seasons to come.” Jenny guided West Brom to the Birmingham County Cup final where they played
Wolverhampton Wanderers at
Walsall FC and finished 8th in the league. Following Sugarman's departure in June 2023, West Bromwich Albion appointed coach Siobhan Hodgetts (later Hodgetts-Still) as Head Coach of the Women's team. Hodgetts had been a coach with The Albion Foundation since 2004 and played for West Bromwich Albion Women between 2005 and 2014. The side finished 9th in the Women’s National League Northern Premier Division in 2023/24 and climbed to 7th in the 2024/25 season, but impressively won the Birmingham County FA Challenge Cup in April 2025 with a resounding 6-2 win against Rugby Borough at the Poundland Bescot Stadium in Walsall, earning Hodgetts-Still her first silverware as the Women's First Team manager and West Bromwich Albion their first trophy since last lifting the Challenge Cup in 2017. == Colours and badge ==