The first commercially available sports bra was the "Free Swing Tennis Bra" introduced by Glamorise Foundations, Inc. in 1975. The first general exercise bra, initially called a "jockbra", was invented in 1977 by
Lisa Lindahl and theater costume designer
Polly Smith with the help of Smith's assistant,
Hinda Schreiber. Both Lindahl and her sister, Victoria Woodrow, complained about their bad experience exercising in ordinary bras, having experienced runaway straps, chafing and sore breasts. During the course of Lindahl and Smith's exploration for a better alternative, it was suggested that what they needed was a
jockstrap for women's breasts. In the costume shop of Royall Tyler Theatre at the
University of Vermont, Lindahl and Smith actually sewed two jockstraps together and nicknamed it a "jockbra". It was later renamed a "jogbra". In 1990,
Playtex purchased Jogbra from Lindahl and her partners. This was followed by research by Christine Haycock, associate professor of surgery at the
University of Medicine and Dentistry of New Jersey. She measured breast movement of women running on treadmills. Sought out by bra manufacturers for her expertise, she advocated wide bottom bands for extra support and firm straps that minimized breast bounce. Renelle Braaten, a Montana hairdresser, struggled to contain her
DD-sized breasts while playing racquetball and volleyball. Unable to interest mainstream bra manufacturers, she collaborated with freelance apparel designer Heidi Fisk, and founded Enell Incorporated. After considerable lobbying, she persuaded
Oprah Winfrey in 2001 to try her bra. This led to very positive reviews in
O: The Oprah Magazine, a 2001 appearance on
The Oprah Winfrey Show, and a huge surge in orders. In 1999, at the
1999 FIFA Women's World Cup Final in
Pasadena, California, after scoring the fifth kick in the
penalty shootout to give the United States the win over
China in the final game,
Brandi Chastain celebrated by spontaneously taking off her jersey and falling to her knees in a sports bra. The image is considered as an iconic photograph of a woman celebrating an athletic victory. It was the first time that an international woman footballer had removed her top, exposing her sports bra. ==Design challenges==