SEG's sporting teams business,
SEN Teams, is a shareholder of and operationally responsible for three franchises as of January 2026. Under Pacific Star Network and Crocmedia, the company owned 25 percent of
National Basketball League (NBL) team
Melbourne United between 2018 and 2021. In July 2021, SEG purchased rival NBL team the
Perth Wildcats for roughly $8.5 million. In November 2021, SEG's New Zealand subsidiary purchased
New Zealand National Basketball League (NZNBL) team the
Otago Nuggets. In March 2022, SEN unveiled the
Southern Hoiho for the inaugural
Tauihi Basketball Aotearoa season. SEN Teams purchased
Women's National Basketball League (WNBL) team the
Bendigo Spirit in April 2022 and acquired a
Super Netball team licence in July 2023, which became the
Melbourne Mavericks. On 13 June 2024, the
Perth Lynx's WNBL licence was transferred to Perth Lynx Pty Ltd, an organisation owned by SEN Teams investors Christian Hauff and Jodi Millhahn. On 10 December 2024, SEN Teams took over from Hauff and Millhahn as majority owners of the Lynx. SEG chief executive
Craig Hutchison later revealed the timing of the sale of the Perth Wildcats prevented SEN Teams from completing a deal to own the Perth Lynx earlier in 2024. In July 2024, SEG agreed to sell 90% of their 95% shareholder ownership of the Perth Wildcats to MT Arena Capital Investment at an estimated value of $40 million. On 14 August 2024, SEG officially sold 52.5 per cent of the club for $21 million to WA businessman
Mark Arena. SEG subsequently shifted to the position of minority shareholders of the Wildcats. Arena was set at the time to provide another payment of $15 million in 2026 to receive an extra 37.5 per cent and then buy the entire club in 2028. In March 2025, SEG announced its intention to exit its involvement in both the Southern Hoiho and Otago Nuggets basketball teams, effective at the conclusion of the
2025 New Zealand NBL season. On 6 June 2025, it was announced that SEG would transfer ownership of the Hoiho and Nuggets to a collective of local Dunedin community supporters on 31 July 2025. In January 2026, SEG exited as owners of the Perth Wildcats after Mark Arena completed the remaining tranches of his ownership transaction. ==Assets==