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Sports Illustrated Kids

Sports Illustrated Kids is a bi-monthly spin-off of the weekly American sports magazine Sports Illustrated. SI Kids was launched in January 1989 and includes sports coverage with less vocabulary and more emphasis on humor. The magazine's secondary purpose is to market sports to children.

Partnership with Topps
In March 2006, the Topps company and Sports Illustrated Kids announced a marketing alliance to increase the overall awareness of trading card collecting among kids. The magazine advertises the inclusion of sports cards within every issue. ==Magazine contents==
Magazine contents
Monthly features include comics, humorous captions of athletics photos, child reporters, and player interviews. The magazine's recurring mascot is Buzz Beamer, a buzz-cut blond-haired Caucasian boy always in dark glasses. He stars in most of the comics in which he plays a variety of sports and also appeared in several flash cartoons on the official website. Buzz is created and drawn by award-winning cartoonist Bill Hinds. Other works have been published under the magazine title including video games, a television show, and books (such as a sports pop-up book). The December edition of the magazine features the SportsKid of the Year. Each issue features a poster that can be torn out of the issue. ==Cover history==
Cover history
Most covers by athlete, 1989–2011 Spot Preview Editions 1989–2011 Special Editions 1989–2011 ==Awards and recognition==
Awards and recognition
• Won the "Distinguished Achievement for Excellence in Educational Publishing" award 11 times • Won the "Parents' Choice Magazine Award" 7 times ==See also==
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