MarketSports Museum of America
Company Profile

Sports Museum of America

The Sports Museum of America (SmA) was the United States' first national sports museum dedicated to the history and cultural significance of sports in America. It opened in May 2008 and closed less than nine months later, in February 2009.

Overview and collection
The Museum became the official home of the Heisman Trophy and the Women's Sports Foundation International Women's Sports Hall of Fame within the Billie Jean King International Women's Sports Center. Other sports halls of fame and museums, including the National Baseball Hall of Fame, loaned numerous artifacts. Additional artifacts were secured via private collectors. The Sports Museum featured more than 20 original sports films, numerous interactive exhibits, with its 25,000-square-foot exhibition space Individual objects included Michael Phelps' goggles, Dara Torres' swim cap, Sandy Koufax's 1963 Cy Young Award; the ball from Ty Cobb's 3,000th hit, Lou Gehrig's jersey, and the flag Jim Craig wrapped himself in after the U.S. Miracle on Ice during the 1980 Winter Olympics. Tickets to the Sports Museum of America costs $27 for adults and $20 for children. ==History==
History
Concept and development Founder Philip Schwalb Schwalb and co-founder Sameer Ahuja raised $93 million over a three-year period to finance the museum, which included the aforementioned $57 million in Liberty bonds, as well as $36 million in private funds. Opening ceremonies Nearly 100 hall of fame athletes attended the May 7, 2008, opening, with speakers including New York City Mayor Michael Bloomberg, Billie Jean King (speaking on behalf of the Women's Sports Foundation), Tony Dorsett (speaking on behalf of the Heisman Trophy), and New York Giants Super Bowl-winning quarterback, Eli Manning. Challenges Although it received some recognition, including Nickelodeon's Parents' Pick Award for best museum in New York City for children, the museum failed to meet its projected attendance. Pre-opening projections were that one million people would visit during the first year; fewer than 125,000 actually attended. Surveys indicated that 95% of New Yorkers were unaware of its existence. In March 2009, Schwab offered to sell the museum's collection for $5 million. HP Newquist, founder of the National Guitar Museum — which has no permanent location — specifically cited the Sports Museum's poor showing in his decision not to locate the National Guitar Museum in New York. ==Partners==
Partners
In an effort to be truly national and collaborative in its representation of all sports, the Museum partnered with more than 60 sporting organizations throughout the United States, and the Hockey Hall of Fame in Toronto (with 30 of those signed up to participate during the concept phase). Exclusive partners included: • American Museum of Fly FishingCollege Football Hall of FameCompanions in Courage FoundationWorld Figure Skating Hall of FameHeisman TrophyHerreshoff Marine Museum/America's Cup Hall of FameHockey Hall of FameIndianapolis Motor SpeedwayInternational Boxing Hall of FameInternational Bowling Museum and Hall of FameInternational Swimming Hall of FameInternational Tennis Hall of FameJackie Robinson FoundationLacrosse Museum and National Hall of FameMuseum of YachtingNCAA Hall of ChampionsNegro Leagues Baseball MuseumNaismith Memorial Basketball Hall of FameNASCARNational Museum of Racing and Hall of FameNational Soccer Hall of FameNational Softball Hall of FameNational Track and Field Hall of FameNational Wrestling Hall of FamePro Football Hall of FameSpecial OlympicsUnited States Bicycling Hall of FameUnited States Golf AssociationUnited States Tennis AssociationUS LacrosseUnited States Olympic CommitteeUS SoccerUSA BasketballUSA HockeyUSA FootballUSA RugbyUSA Softball & Amateur Softball AssociationUSA SwimmingUSA Track & FieldUSA VolleyballUSA WrestlingVolleyball Hall of FameWomen's Sports FoundationWorld Golf Hall of Fame ==References==
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