MarketTelevision in Croatia
Company Profile

Television in Croatia

Television in Croatia was first introduced in 1956. As of 2012, there are 10 nationwide and 21 regional DVB-T television channels, and there are more than 30 other channels either produced in the Republic of Croatia or produced for the Croatian market and broadcast via IPTV, cable, or satellite television. The electronic communications market in Croatia is regulated by the Croatian Regulatory Authority for Network Industries (HAKOM), which issues broadcast licenses and monitors the market. The DVB-T and satellite transmission infrastructure is developed and maintained by the state-owned company Odašiljači i veze (OiV).

Analog television
Introduction of television demonstrated television at the Zagreb Fair in 1939|alt=Three men sitting on back of Philips truck Zagreb was one of the first European cities where television pictures were broadcast. Beginning on 26 August 1939, the Zagreb Fair featured a Philips television system, operated for short periods each day of the exhibition (until 4 September). The Philips television, consisting of a transmitter and several receivers, was operated by Eric Klaas de Vries in the Dutch pavilion at the fair. The fair newspaper announced the event as the first, after television broadcasts in London and Berlin. The programming consisted of comedy, opera, music performances, and the first TV news broadcast in Croatia. The first TV broadcast after the 1939 Zagreb Fair was in 1956. Development Street in 1962 It was followed by another privately owned broadcaster, RTL Televizija, on 30 April 2004. Both Nova TV and RTL Televizija aired a single analog TV channel each. In 2002, Odašiljači i veze d.o.o. was set up as an independent company; it was previously a part of HRT and it was tasked with maintaining the television-transmission infrastructure in Croatia. In 2014, there were 26 television stations in Croatia, including the four nationwide channels. End of analog broadcasting The Government of Croatia decided that simulcast (simultaneous analog and digital DVB-T broadcasting of the main channels) was to cease in 2010. The last analog TV transmitter in Croatia was shut down on 30 September 2011, as DVB-T coverage was extended to 98.5 percent of households in Croatia and no less than 95 percent of households in each of the allotment regions. Approximately 6,000 households were left with no reception of DVB-T or analog TV broadcasts. ==DVB-T television==
DVB-T television
regions of Croatia|alt=Map of Croatia with digital TV regions The first trial broadcasts of DVB-T signals began in May 2002 in Zagreb, and in 2008, the government developed the Analogue to Digital Television Broadcasting Switchover Strategy for the Republic of Croatia. In July 2008, this Government of Croatia announced that 106 million kuna ( 14.1 million euros) were earmarked for the purpose. The government-subsidized purchase of DVB-T receivers, distributing discount coupons worth 75 kuna ( 10 euros) to subscribers of the HRT. The first two multiplexes (MUX A and MUX B) were introduced in April 2009, with the third (MUX D) introduced in July 2010. On 5 October 2010, the switch to DVB-T was virtually complete, as all major analog TV transmitters were phased out. The DVB-T transmissions in Croatia are all standard-definition, MPEG-2. MUX A is available to more than 98.5 percent of the population of Croatia, and both MUX A and MUX B are available to more than 95 percent of population in each multiplex-allotment region. MUX D is available to approximately 90 percent of the population of Croatia, and at least 70 percent of the population in each of the allotment regions. There are 897,496 households (60.7 percent) in Croatia receiving DVB-T television only. The terrestrial television infrastructure in Croatia is operated by Odašiljači i veze d.o.o. (OIV). The company was established as an independent entity in 2002, when a division developing and maintaining electronic communications infrastructure was removed from the HRT corporate system. headquarters in Zagreb|alt=Large, low gray building housing Croatian Radiotelevision headquarters in Zagreb The D5 region covers Istria County and Primorje-Gorski Kotar County (except parts of the county east of Ravna Gora and the area around Novalja on the island of Pag), but it includes the coastal areas of Lika-Senj County opposite the islands of Krk and Rab. The D6 region encompasses parts of Primorje-Gorski Kotar and Lika-Senj counties outside the D4 and D5 regions, except for parts of the latter (south of Lovinac) and coastal parts of the same county opposite the island of Pag. Those two areas are a part of the D7 region, along with Zadar and Šibenik-Knin counties. The D8 region includes the entire Split-Dalmatia County as well as parts of Dubrovnik-Neretva County around Ploče and Metković, a part of Pelješac peninsula west of Dubrava and the islands of Korčula and Lastovo. The D9 region encompasses the rest of Dubrovnik-Neretva County. OIV installed additional transmitters in the affected areas to strengthen its signal coverage and reduce interference by February 2011 at a cost of 1 million kuna ( 133,000 euros). Although Italian Minister of Economic Development Paolo Romani announced in August 2011 that the problems should be resolved shortly (a transmitter causing interference was shut down and the power of several others was reduced), the situation was not completely resolved throughout 2011 and the International Telecommunication Union's Radio Regulations Board became involved in the process. In the meantime, other technical solutions were devised and implemented (in addition to the emergency transmitters) in order to improve digital-television-signal reception. Nationwide channels As of May 2014, there are eleven nationwide free-to-air DVB-T television channels, with HRT's four channels, RTL Televizija operating three, Nova TV operating two and the remaining two operated by the Croatian Olympic Committee and Author d.o.o. companies and the government's Central State Administrative Office for e-Croatia. All ten DVB-T television channels are free-to-air and privately owned, except for HRT's channels and the Moja uprava channel (which are publicly owned broadcasters). Doma TV is part of the Nova TV group. Since 2007 television audience measurement is conducted by the Nielsen Company using 1,086 peoplemeters, and it is applied to terrestrial, cable and satellite TV. As of January 2012 HRT, RTL Televizija and Nova TV are using the service. HRT 1, Nova TV and RTL Televizija channels' programmes are not specialized and comprise news, a variety of scripted and unscripted entertainment, as well as documentaries. HRT2, Doma TV and RTL 2 channels, carry similar type of programmes, except for absence of news. In addition, Croatian Radiotelevision is legally required to produce and broadcast programmes covering education of youths, aimed at the Croatian diaspora, national minorities in Croatia, preservation of cultural and natural heritage, protection of the environment, promotion of democracy and civil society, and support national production of films, television programme and music. Regional and local channels talk show studio|alt=Orange, red and white TV studio, with blue chairs and gray camera There are 21 regional (or local) DVB-T television channels operating in Croatia in MUX D. The number of channels broadcasting in individual regions varies from one to four, while some local DVB-T television local-allotment regions are vacant as of December 2011. Four regional (or local) television channels are broadcast in more than one allotment region. All regional and local channels are free-to-air. There were two experimental HDTV channels, operated by Croatian Radiotelevision and Nova TV. Pursuant to the digital television switchover developed by the Government of Croatia, broadcasting of DVB-T HDTV channels was conducted in MPEG-4. On 11 October 2011 experimental DVB-T2 broadcasting began in Zagreb, using H.264/MPEG-4 AVC coding and a conditional access system. Multiplexes There are three active multiplexes (MUX) in Croatia. MUX A and MUX B are reserved for nationwide channels, and MUX D is used for local and nationwide channels. MUX A broadcasts HRT 1, HRT 2, RTL and Nova TV channels. MUX B broadcasts HRT 3, HRT 4, RTL 2 and Doma TV. MUX D broadcasts three nationwide channels Sportska televizija (SPTV), RTL Kockica and Croatian Music Channel (CMC) in addition to local TV channels. RTL2 and Doma TV began broadcasting on 2 January 2011. Licences for broadcasting in the national segment of Mux D were given to Croatian Music Channel (CMC), Sportska Televizija (owned by the Croatian Olympic Committee) and KN in December 2010. They started broadcasting in late March and early April 2011. ==IPTV, cable and satellite television==
IPTV, cable and satellite television
(T-HT), the largest IPTV provider in Croatia|alt=T-Hrvatski Telekom headquarters, a tall building with a red T on the side IPTV is recording rapid market growth; between 2009 and 2010, the number of households subscribed to an IPTV service grew by 23 percent to nearly 300,000. In terms of IPTV density Croatia is the fifth-ranked market in the world, trailing only Singapore, Hong Kong, Cyprus and Estonia. The number rose further by the third quarter of 2011 to a total of 349,138 households, representing 23.6 percent of Croatian households. At the same time there were 144,439 households with cable television connections and 104,635 households with satellite television reception (representing 9.8 and 7.1 percent of households in Croatia, respectively). Since 2009, some providers offer HDTV reception of IPTV channels. Other IPTV providers include Optima, Iskon (owned by T-HT), Amis etc. The IPTV and satellite-TV (Maxtv SAT, A1 SAT, Total TV etc.) providers normally carry all channels otherwise available in DVB-T, with additional channels (produced in Croatia and abroad) available through various subscription plans. A significant proportion of the foreign channels are localized through dubbing (rarely) or subtitles. The two largest IPTV and cable TV providers offer 31 channels produced in Croatia (or specifically for Croatia), in addition to those broadcasting in DVB-T. Channels broadcast to Europe and the Middle East via the Eutelsat 16A satellite (using Viaccess conditional access) are HRT 1, HRT 2, HRT 3 and HRT 4. The satellite channels are also used to transmit three free-to-air radio channels produced by HRT. ==Market regulation==
Market regulation
The television industry in Croatia is regulated by the Croatian Regulatory Authority for Network Industries (HAKOM). HAKOM was established by the Electronic Communications Act of 26 June 2008; pursuant to Article 5 of the act, HAKOM is tasked with promoting and safeguarding market competition and the interests of service users in the field of electronic communication services and infrastructure, while contributing to the development of the internal market of the European Union. HAKOM's goals include ensuring sustainable development of the electronic communications market at affordable prices for consumers, providing fair conditions for return on investment in the market and contributing to the quality of life in Croatia. Further regulation of the television is performed by the Electronic Media Council, which enacts mandatory regulation applying to both state-run and privately owned broadcasters based in Croatia. One such regulation, aimed at protection of minors, restricts depictions of violence, sexual intercourse, profanity, use of intoxicating substances and tobacco and other scenes which may be harmful to development of minors between seven in the morning and nine, ten or eleven in the evening, depending on rating of specific programme—advising that the programme is not suitable for persons under 12, 15 or 18 years of age respectively. The restriction does not apply to educational, documentary, science or news programming. HAKOM grants, evaluates and revokes broadcast licenses for all forms of electronic communications in Croatia, approves mergers of communications-industry companies, imposes fines on those who are found to be in breach of applicable regulation and conducts constant supervision of the industry. ==Language localisation==
Language localisation
National legislation requires that all television programmes broadcasts in Croatia are made in Croatian or with appropriate translations either using dubbing or subtitling. In general, all foreign programming is subtitled, except for cartoons and narrated parts of documentaries and similar programmes. An attempt to change this was made by Nova TV in 2006, when a soap opera was dubbed, but the move provoked negative response from viewers and critics, causing the experiment to be abandoned. The legislation does not provide for mutually intelligible languages. That led to formal requests made by the Electronic Media Council demanding language localisation of television programmes made in Serbian. Ultimately, that issue was resolved through subtitling using teletext service normally used for closed captioning. ==Social impact==
Social impact
Television in Croatia, as all other media in the country are criticized for lack of balance of global issues and trends on one hand and national topics covered on the other. All major television networks in Croatia are generally thought to be under excessive influence of commercialism. This is viewed through international ownership structures of the privately owned television broadcasters having little regard for promotion of national culture and social issues, as well as through efforts of the state-run HRT to attract advertisers through programming that is thought to appeal to the viewers the best in spite of regulation of programming content and restricted advertising at HRT. The HRT is limited by a special legislation regulating that broadcaster to four minutes of advertising in prime time period between 6 and 10 in the evening. On the other hand, HRT receives income from a fee charged to owners of television sets in Croatia in the amount of 1.5% of average monthly net wage in Croatia. In 2012, the fee charged is 80 kunas ( 10.60 Euros). In 2010, annual income of HRT generated by the fee amounted to 1.2 billion kunas ( 160 million Euros). Even though social impact of television in Croatia is considered to be imperfect and that of variable quality, television is important in the society because it offers a way for non-governmental organizations to communicate their concerns to the public and to criticize the government and other aspects of politics of Croatia. In 2014 there were 1.755 million registered television sets in the country. ==Former Channels==
tickerdossier.comtickerdossier.substack.com