The channel was launched on April 1, 2003, and was founded by
Muskego,
Wisconsin businessmen C. Michael Cooley and Todd D. Hansen. In June 2007, the channel was purchased by the
InterMedia Outdoor Holdings group, a division of private equity group
InterMedia Partners. In March 2009, Sportsman Channel appointed InterMedia Outdoor Executive Vice President Willy Burkhardt as the channel's president. Then, in 2014, Sportsman Channel & its parent company, InterMedia Outdoor Holdings, were acquired by
Kroenke Sports & Entertainment, resulting in the company's rename to
Outdoor Sportsman Group. ==Programming==