Srinivasan completed his degree at Madurai Kamaraj University and then acquired a qualification as an acupressure practitioner from a university in China through a distance education programme, before commencing practise soon after. His passion for the film industry brought him to Chennai, where he set up a finance firm, Baba Trading Company, in
Anna Nagar and advertised through brokers that he would help businessmen acquire huge bank loans. He played supporting roles in several films starting with
Unakkaga Oru Kavithai (2010) before giving himself the sobriquet "Powerstar" in
Neethana Avan (2010). Srinivasan soon went on to direct and star in a film titled
Lathika, which released in 2011 with little publicity and featured primarily newcomers. The following year, the team of
Lathika put up banners across vast areas in Chennai, remarking that
Lathika had been successfully running for 220 days in the city albeit at a single cinema. The move brought him publicity and he gained online fan clubs for the bizarre claims, while he also went on to rechristen himself as 'Powerstar' Srinivasan. Srinivasan subsequently begun several other production ventures starring himself including
Ananda Thollai,
Abhinava and
Desiya Nedunchalai, though most films remain partially shot. Srinivasan inadvertently had marketed himself as a spoof artist through his initial ploys and has since maintained a comic image with the media and on-screen, often portraying outrageous and over-the-top characters. Alongside his co-stars, critics noted that Srinivasan "scorches the screen" and his "comic timing makes the slapstick madness work". The success of the film garnered him offers from big productions, including
Bala's
Paradesi (2013) and
Shankar's
I; though his portions were later replaced in the former film. Srinivasan has since gone on to appear in supporting roles in smaller budget films, notably playing pivotal characters in
Arya Surya and
Summa Nachunu Irukku (2013). He has also regularly appeared in promotional videos and single scene appearances in films, with small-time filmmakers keen to sell their films using his popular image. In early 2014, Srinivasan stated that he was unhappy that filmmakers were "betraying" him and depicting him in films. He delivered particular criticism to the makers of
Ya Ya (2013) and
Goli Soda (2014), who he argued used his presence in their films for cheap publicity. == Personal life ==