The area has become a fashionable and popular part of Bournemouth with a unique mix of clothing shops, cafés, restaurants and many other independent businesses. Westbourne has a reputation for being the fashion district of Bournemouth, which is supported by the many boutiques and home interior shops located in the main shopping area. The main high street of Westbourne is centred around the grade II listed Victorian shopping arcade that links Poole Road and Seamoor Road. It was built in 1884-5 in a polychrome gothic style by the builder Henry Joy, who also built Bournemouth arcade. Westbourne had an ornate cinema called "The Grand", that was converted into a bingo hall. The bingo hall has since closed. There are several international language schools in Westbourne. Westbourne is also home to the head office of the
Liverpool Victoria Group which has three buildings, Frizzell House in the centre of
County Gates roundabout, with Victoria and County Gates houses close by. It is a large local employer with around 1600 staff. Many local traders are members of the Westbourne Traders Association (WTA). The group promotes the interests of the traders and aims to raise the profile of Westbourne to tourists and local residents. In May 2009, the WTA released a free map and business directory with distribution across the South coast. In 2011 a new campaign to promote Westbourne as a shopping and tourism destination was launched under the name 'Discover Westbourne'. Their website has a directory listing all shops and businesses in Westbourne. ==Notable residents==