Alice + Olivia In 2002, Bendet founded
Alice + Olivia. Bendet proposed a jeans-style cut slim at the hip to create the illusion of elongated legs and a lean silhouette. Designer
Lisa Kline noticed her walking by and ordered 20 sets of pairs,
Other ventures In 2020, she founded and launched Creatively, a networking platform for the creative industry. Also, in 2020, Bendet co-founded an
Instagram campaign called #ShareTheMicNow to bring African-American women's voices to the forefronts of predominately white women's Instagram accounts in an "account takeover" format. ==Personal life==