The
pilot was announced preceding the network's 2012
upfront as part of their development slate. It was also disclosed during the upfront, and was reported again before the network's upfront the following year. It was announced as a
web series for
Adult Swim Video to premiere June 15, 2014; the series was advertised as "too shexxxy " for television. The network conducted an online poll whether episodes should be released daily or all at once; on June 11, the network announced it would release all six episodes of the first season simultaneously. A
sweepstake for the series was announced on June 9, promoting six chances to win original artwork by Villard. The series was animated using
Adobe Flash by
Titmouse, Inc. with ink and paint services made by Cyber Chicken Studios in
South Korea and produced by J. J. Villard's vanity card, Kurtis;
Mirari Films's
Romanian facilities provided animation for the pilot episode, while the special was animated with
hand-drawn animation by other South Korean studio, this time being
Digital eMation with the
Belgrade-based studio Truba Animation doing the series art direction. In an interview at the 2013 Comic-Con, Villard dubbed the titular character as "
He-Man on drugs". Series developer
Tommy Blacha went on to describe comments with the network's
Standards and Practices to "better tell [the show]." When asked about the inspiration for the series, Blacha joked that Villard pitched the series to network executive
Mike Lazzo with a drawing of the protagonist, to which he approved production of the pilot. The two explained that as Villard started working on it with another producer and driving Lazzo "crazy," he abandoned the pilot; this led to Blacha joining as producer and toning it down by "two percent." ==Voices==