Based on a theme, celebrities will develop and reveal their own creative recipes, plus cooking personally. They will also share various cooking tips and other related helping points. The competing dishes (that should be convenience store-friendly) are then judged by a judge squad, and the winning dish will be available in
CU outlets around South Korea the next day after the announcement of the winning dish. In addition, the winning dishes, beginning Round 17, are also available in online markets, in the form of a
meal kit. On May 2, 2022, it was announced that the show has signed a partnership with
GS25. The winning dishes, beginning Round 41, will be available in GS25 outlets, instead of CU outlets. At the program's press conference held on March 27, 2025, it was announced that the program has signed a new partnership with Ourhome for future releases of the winning dishes via online, and in cafeterias of Ourhome offices. Proceeds from the sales of the winning dishes will be donated to charities. As reported on episode 300 of the show, the amount donated exceeded ₩782 million.
Judge Squad From the show's premiere to Round 13, the celebrities' dishes were judged by a judge squad. The judge squad consisted of chefs and
Lee Won-il, singer
Lee Seung-chul and Kim Jung-hoon, the MD of
CU. They will judge the dishes based on these categories: Taste, Texture, Originality, and Marketability. Lee Won-il has not appeared after Round 9, possibly due to the effects of the media reports accusing his wife Kim Yoo-jin of bullying behaviour in the past. From Rounds 14 to 16, the judge squad consisted of 20 individuals (5 each from the age groups: the 10s, the 20s, the 30s-40s and the 50s-60s). The 20 individuals could include idol singers or the sons/daughters of celebrities. The judge squad also include the guest host(s) of the round and chef Lee Yeon-bok. The judging criteria remains the same. Due to this change, Lee Seung-chul and Kim Jung-hoon have no longer appeared on the show from Round 14. From Rounds 17 to 40, the judge squad consisted of only chefs, including Lee Yeon-bok as the head judge. Lee Won-il reappeared as part of the judge squad alongside Lee Yeon-bok from Round 33 to Round 40. From Rounds 41 to 80, a judge squad consisting of Lee Yeon-bok and various experts, together with the special host(s) of the round, would decide in the winning dish. The judge squad would taste the competing dishes without knowing who cooked them. From Round 81, in each round, each of the competing chefs would personally cook the competing dishes to the judge squad, which consists of Ourhome's staff members, including chefs, researchers and nutritionists. ==Cast==