Twentieth Century Fox production head
Buddy Adler announced the film in January 1960 with Rodgers and Hammerstein slated to write new songs for it. Charles Brackett was named producer and
Walter Lang was named director. It would be the third version of the film produced by Fox. Adler said that he hoped that the film would be ready by Christmas and that it would not be a musical, but "it will have plenty of songs from Rodgers and Hammerstein." Brackett called the story "... a beautiful property. It's a story about people with simple projects with which the audience can get really involved – the man who wants his boy to get a prize, the woman interested in her mincemeat, the girl who wants adventure and finds a fast young man at the fair." Production was delayed when Adler died in July 1960. Hammerstein died the following month, at which point Rodgers decided to write the lyrics himself.
José Ferrer had just made
Return to Peyton Place for Fox and was eventually signed to direct. He described the project as "entirely a new treatment of a classic" with no "chance of a comparison with a memory or nostalgia." Bound by the terms of an old commitment to Fox, she was paid only $500 a week during her three months of work on the production.
Pamela Tiffin was given the role of Margy without any audition, even though none of her films had yet been released at the time, beating the long-time favorite
Barbara Eden, who was ultimately deemed too sexy for the part.
Andy Williams auditioned for the role of Wayne. The film was shot in September and October 1961. Shooting mainly took place at the
State Fair of Texas in
Dallas. ==Song list==