Its content, according to some sources, is usually more prescriptive, telling the audience what to think, particularly as it is under no pressure to attract high ratings or generate advertising revenue and therefore may cater to the forces in control of the state as opposed to the forces in control of the corporation, as described in the
propaganda model of the mass media. In more controlled regions, the state may
censor content which it deems illegal, immoral or unfavorable to the government and likewise regulate any programming related to the media; therefore, it is not independent of the governing party. In this type of environment, journalists may be required to be members or affiliated with the ruling party, such as in the
Eastern Bloc former Socialist States the
Soviet Union,
China or
North Korea. The media legitimizes its presence by emphasizing "national unity" against domestic or foreign "aggressors". In more open and competitive contexts, the state may control or fund its own outlet and is in competition with opposition-controlled and/or
independent media. The state media usually have less government control in more open societies and can provide more balanced coverage than media outside of state control. State media outlets usually enjoy increased funding and subsidies compared to private media counterparts, but this can create inefficiency in the state media. However, in the
People's Republic of China, where state control of the media is high, levels of funding have been reduced for state outlets, which have forced
Chinese Communist Party media to sidestep official restrictions on content or publish "soft" editions, such as weekend editions, to generate income. State media can be classified based on their relationship to the state, including factors such as ownership, editorial independence, funding, and political alignment. This framework is commonly used by media watchdogs, and international organizations to assess press freedom, transparency, and the role of media in democratic or authoritarian regimes. ==Theories of state ownership==