Tenure at Vivid Entertainment The second generation of his family to be in the business, he is credited by
AVN as the creative visionary who saw the potential to change the nature of the adult entertainment industry. Hirsch and his original partner, David James, an industry veteran with extensive international experience, were later joined by a third partner, Bill Asher, a Dartmouth College graduate with an MBA from the University of Southern California, who has engineered the company's recent financial success through a series of transactions and alliances. The three are co-chairmen of the company. Hirsch developed
Vivid Comix and graphic novels with Avatar Press and erotic novels with
Thunder’s Mouth Press. The faces of Vivid Girls have appeared on billboards in high traffic venues such as Sunset Boulevard and Times Square. ==Appearances==