In 1980, Shuman identified herself as a "Coupon Queen," She self-published a
Complete Guide to Successful Couponing and Refunding (under her married name, Cheryl Peart), sold a monthly newsletter of coupon tips, and gave talks to local groups about couponing. This led to regular appearances giving couponing tips on the
PM Magazine television show. According to Shuman, while recovering from a bad car accident in 1983, her TV appearances ended as well as her couponing business. Shuman got a job working as an assistant to an optician in London, Ohio. Shuman became active in promoting the retail marijuana business in California. In a 2016 interview, Shuman said she became a regular pot user after a doctor recommended it as a mood stabilizer to help her eliminate large daily amounts of Prozac and Xanax that she was taking. Shuman said she founded a Beverly Hills Cannabis Club in 1996, the year medical marijuana was legalized in California. In a 2015 New York Times article titled "Cannabis Queen of Beverly Hills", Shuman said that she used large amounts of marijuana oil in 2006 to cure herself of ovarian cancer as well as used cannabis to treat her hypertension and a benign mass on her liver. Shuman called herself "the Martha Stewart of Marijuana" and hosted some private events to promote a wide variety of her own possible marijuana-related businesses for upscale clients. Shuman attended activist meetings but was removed from
National Organization for the Reform of Marijuana Laws (NORML) Women’s Alliance steering committee for using the organization to promote her own products.
Allen St. Pierre, the executive director of NORML in 2015 said, “Cheryl Shuman is always selling herself.” ==Litigations==