Bands and musicians A few musicians used Stickam to stream live performances and band chats. Christian hard rock band
Underoath used Stickam to stream live from their recording studio for two months while they recorded their album Lost In The Sound Of Separation, racking up over 1.8 million live views. They returned to Stickam for a live listening party right before the album's release.
Live events and partnerships On November 7, 2012, Stickam officially launched its new Stickam Studio At Meltdown at Meltdown Comics on Sunset Blvd. Stickam and Meltdown announced they had partnered to stream live shows from a new studio space in the store as well as from the store floor itself and from the NerdMelt Theatre behind the store. The studio programming launched with the premiere of IHEARTCOMIX LIVE with guests Andrew W.K. and Cherie Lily and a live video commentary show by NerdTerns. Stickam partnered with
Vans Warped Tour to stream live exclusive coverage of the 2012 tour as well as promotional fan chats with many the bands in the weeks leading up to the tour kickoff. Bands that participated included
Breathe Carolina,
Mayday Parade,
Of Mice & Men, and
Pierce the Veil. Stickam also provided live coverage of Warped 2011 through a deal with the band
Gym Class Heroes streaming from every single tour date. Stickam and Levi's partnered to stream
MusicfestNW, the third largest indoor music festival in the United States. Stickam teamed with Chevy Sonic for the live presentation "Sonic Live" featuring a performance and Q&A with reggae band SOJA on February 8, 2012.
Charity events Since 2007, Stickam was home to the annual UNICEF fundraiser known as Stickaid hosted by YouTube vlogger Myles Dyer. This event is regarded as the world's first webathon style fundraiser and has raised more than $100,000 over its lifespan. Since Stickam's closure, Stickaid has moved to YouTube as its live streaming partner and still retains its name. On May 27, 2011, Stickam organized the 14-hour webathon concert event Stickam Live For Japan to raise money to help those affected by the March 11, 2011 tsunami in Japan. The event streamed live from The Roxy nightclub in Los Angeles and featured emcee Stu Stone with performers Cypress Hill, Black Veil Brides, and Alex Lambert along with dozens more. Money raised benefitted the Red Cross, the Japanese Red Cross Society, and GlobalGiving. Stickam heavily featured and promoted the annual fundraising marathon to benefit Ronald McDonald House Charities of Memphis Charities each year in partnership with Memphis radio station Rock 103. ==Social features==