After the final of the seventh series of
The X Factor, Lloyd signed a
record deal with English businessman
Simon Cowell's label
Syco Music. In the United States, she signed with
Epic Records, and the album's US version was released through the label. On 28 July 2011, Lloyd previewed five tracks from the album during an
Ustream session, including tracks featuring musicians
Busta Rhymes,
Mike Posner,
Ghetts, Mic Righteous, and
Dot Rotten. Described as "jukebox" by her, In September 2012, Lloyd announced that she would release the 21 track deluxe edition; it contains "Oath" featuring Becky G, "Behind the Music", and a
studio version of her cover of duo
Shakespears Sister's song "
Stay". "Dub on the Track", featuring Mic Righteous,
Dot Rotten, and
Ghetts, received a music video on 13 December.
Singles Four singles were released from
Sticks + Stones. On 15 June 2011, the lead single "
Swagger Jagger" was
leaked onto the internet and was released on 29 July. In the United Kingdom, it reached number one in the
UK Singles Chart on 7 August, being certicified
silver by
British Phonographic Industry (BPI) on 13 July 2022. Released on 28 October 2011, the album's second single "
With Ur Love" features vocals from American singer
Mike Posner. It peaked at number five in Ireland, number four in the United Kingdom and number three in Scotland. Its US version's music video was filmed and released through her
YouTube channel. "
Want U Back" was chosen as the third single of
Sticks + Stones, being released on 3 February 2012. While the British single version of the song features vocals from American rapper
Astro, its US version includes vocals from Lloyd only, and a remix features American rapper
Snoop Dogg's vocals. Its music video was directed by Parris. The song sold around 2,000,000 copies, being certified double-platinum by the
Recording Industry Association of America (RIAA). "
Oath", produced by American producer
Dr. Luke and Canadian producer
Cirkut, was released on 2 October; it served as the fourth single of UK edition and second single of the US edition. It features vocals from American rapper
Becky G, who originally wrote the song. The single sold around 500,000 copies in the United States, being certified Gold by RIAA. ==Critical reception==