Still Jennifer Lopez

In October 2002, Lopez released her first signature fragrance Glow by JLo. Among low expectations, the fragrance performed strongly and became the top-selling fragrance in the United States. Glow by JLo's success caused a wave of celebrity endorsement of fragrances. She is often credited with beginning the trend, which other celebrities such as Britney Spears and Beyoncé Knowles have followed. In July 2003, it was reported by MTV News that Lopez was to release her second fragrance, which is "directed at a more upscale market" than Glow by JLo. Reaction was mixed; it was initially believed that the release of Still Jennifer Lopez could harm the success of Glow by JLo, which had grossed $40 million in under two months alone. At the time of the fragrance's release, Lopez's film Gigli which co-starred her then-fiancé, Ben Affleck, was released to negative reviews and bombed at the box office. It was for this reason why many considered the fragrance to be at risk if it failed. Lancaster, however, kept an eye on the public scrutiny surrounding Lopez. Olivier Van Doorne, worldwide creative director at Select Communications, said: "Whenever you take a celebrity into a commercial venture, which more and more people are doing, there's enormous risk [...] It doesn't take much to turn the public around overnight." Mark Malinowski, director for entertainment marketing at Ketchum, part of the Omnicom, said the situation "will reach a point where, like anything else, there may be overexposure". It was released nationwide the following month. The president of Coty's fragrance division, Michele Scannavini, stated that Lopez, who worked at a department store as a teenager, "has a very good nose". Scannavini also noted that Lopez was "involved in every step of the perfume's development". In a press release issued to announce Still Jennifer Lopez, Lopez made the following statement: "It means no matter what happens, I am 'still' myself. I am 'still' Jennifer Lopez. But it also means that the game's not over yet. I am 'still' growing and 'still' working to do the best I can." == Packaging and scent ==

According to Lopez's parfum and beauty website, Still Jennifer Lopez "is the scent of a woman. A scent that captures the way a woman feels when she has discovered herself." Michele Scannavini stated that the scent's "unusual" top note of sake was Lopez's idea. As of 2020 the package was redesigned and no longer has faux ring. == Release ==

Promotion The advertisement for Still Jennifer Lopez features Lopez in a vintage gown. The perfume's slogan is: "In the eye of the storm, I am still Jennifer Lopez." Collectively with Glow by JLo, it brought in over $USD300 million within a year, making Lopez the nineteenth richest person under forty, according to business magazine Forbes. The Fragrance Foundation's FiFi Awards named it the "Celebrity Fragrance of the Year" in June 2003. Speaking about the fragrance's slogan, The New York Times wrote that it is "a line that refers partly to her composure under the media glare but also serves as a pitch to potential consumers [...] It also evokes a song from her latest album, Jenny from the Block, in which she declares that despite fame, she is essentially her old self from South Bronx." == Products ==

The products for Still Jennifer Lopez: • Eau de Parfum Spray 3.4 fl oz / 100 ml • Eau de Parfum Spray 1.0 fl oz / 30 ml • Eau de Parfum Spray 1.7 fl oz / 50 ml • Shower Gel 6.7 fl oz / 200 ml • Body lotion 6.7 fl oz / 200 ml == See also ==